Dacia Duster Webfilm

Based on the strategy "the status symbol for those who don't need a status symbol" developed by Nordpol+ the briefing was to comunicate that however the cheap price, the Duster is not just a car for people who can't afford another but more a selfconfident statement against showing off.
I wrote and art directed this spot underlining the brand message. 


Creative Direction:
Lars R├╝hmann, Dominik Anweiler, Sebastian Behrendt, Tim Schierwater, Ingmar Bartels & Gunther Schreiber

Art Direction / Text:
Jan Volpp

Andreas Hoffmann


Gregor Stefanie