Dacia Duster Webfilm
Based on the strategy "the status symbol for those who don't need a status symbol" developed by Nordpol+ the briefing was to comunicate that however the cheap price, the Duster is not just a car for people who can't afford another but more a selfconfident statement against showing off.
I wrote and art directed this spot underlining the brand message.
Agency:
Nordpol+
Creative Direction:
Lars Rühmann, Dominik Anweiler, Sebastian Behrendt, Tim Schierwater, Ingmar Bartels & Gunther Schreiber
Art Direction / Text:
Jan Volpp
Director:
Andreas Hoffmann
Edit:
Gregor Stefanie