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Dacia — Status Demo
[unex_ce_button id="content_mrh4k8duw,column_content_c4dxi904d" button_text_color="#000000" button_font="bold" button_font_size="22px" button_width="auto" button_alignment="right" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="0px 0px 0px 0px" button_border_width="0px" button_border_color="#ffffff" button_border_radius="0px" button_text_hover_color="#000000" button_text_spacing_hover="0px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://janvolpp.com/work/unsorted" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]next project →[/ce_button]
![status_demo_1.0](https://janvolpp.com/wp-content/uploads/2019/05/status_demo_1.0.jpg)
![status_demo_1.0](https://janvolpp.com/wp-content/uploads/2019/05/status_demo_1.0.jpg)
↓
At Interpol+-Studios we created a fictive establishment guerilla group that attacs Dacias communications with the attempt to keep luxury expensive and exclusive for the upper class.
Agency:
Interpol+-Studios
(all rights reserved)
Creative Direction:
Lars Rühmann, Tim Schierwater, Sebastian Behrendt, Dominik Anweiler, Ingmar Bartels, Gunther Schreiber
Art Director:
Jan Volpp
![dacia_hack_plakat_03_750](https://janvolpp.com/wp-content/uploads/2016/05/dacia_hack_plakat_03_750.jpg)
![dacia_hack_plakat_03_750](https://janvolpp.com/wp-content/uploads/2016/05/dacia_hack_plakat_03_750.jpg)
![dacia_hack_plakat_02_750](https://janvolpp.com/wp-content/uploads/2016/05/dacia_hack_plakat_02_750.jpg)
![dacia_hack_plakat_02_750](https://janvolpp.com/wp-content/uploads/2016/05/dacia_hack_plakat_02_750.jpg)
For a direct mailing I concepted and designed an advertorial newspaper documenting the actions of the status demo. Next to the articles we placed ads of the newest Dacia models.
![dacia_status_beileger_1170](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_beileger_1170.jpg)
![dacia_status_beileger_1170](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_beileger_1170.jpg)
![port12_4_statusdemo](http://janvolpp.com/wp-content/uploads/2016/05/port12_4_statusdemo.jpg)
![port12_4_statusdemo](https://janvolpp.com/wp-content/uploads/2016/05/port12_4_statusdemo.jpg)
![dacia_status_3_demo_01_522](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_3_demo_01_5221.jpg)
![dacia_status_3_demo_01_522](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_3_demo_01_5221.jpg)
![dacia_status_3_demo_02](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_3_demo_02.jpg)
![dacia_status_3_demo_02](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_3_demo_02.jpg)
The campaign was accompanied with online surveys about the importance of status for the target groups
![09032012-newsletter-jv](https://janvolpp.com/wp-content/uploads/2016/05/09032012-newsletter-jv.jpg)
![09032012-newsletter-jv](https://janvolpp.com/wp-content/uploads/2016/05/09032012-newsletter-jv.jpg)
[unex_ce_button id="content_ve5w9zoh1,column_content_2yu6808s4" button_text_color="#000000" button_font="bold" button_font_size="22px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="0px 0px 0px 0px" button_border_width="0px" button_border_color="#ffffff" button_border_radius="0px" button_text_hover_color="#000000" button_text_spacing_hover="0" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://janvolpp.com/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]↑ overview[/ce_button]
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