FC Sankt Pauli — Corporate Identity
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The FC St. Pauli is a left wing football club in the heart of hamburg.
At Interpol+-Studios we created every year a new look for the communications.
Agency:
Interpol+-Studios
Creative Direction:
Tim Schierwater, Sebastian Behrendt
Art Direction & typedesign:
Jan Volpp
With:
2013 Eva Anhäuser
2014 & 15 Amelie Kiefer
Season 2015/16
Based the concept of improvised tape I designed a Typeface which irregularity is to underline the edgy image of the club. The font was used as the main font in 2015/16 for trikots and communication.
For the entrycards we created the designs out of actual tape.
Art Direction & Typedesign
Jan Volpp
Graphic Design:
Amelie Kiefer
Additional
I designed various other items for the club. From Chewing Gum to the team bus.
Season 2014/15
For 14/15 I developed a camouflage system based on the iconic skull of the FCSP. For the Playercards we kept the concept of 13/14 to place the Players in the area around the stadium.
Streetart:
Amelie Kiefer & Stefanie Rumpf
Season 13/14
In 2013 we glued posters of the player in the area of St. Pauli to bring the Club back to its origin: the streets of Hamburg.
Art direction & Streetart
Eva Anhaeuser & Jan Volpp
