![dacia_status_titel_1170](http://janvolpp.com/wp-content/uploads/2016/05/dacia_status_titel_1170.jpg)
![dacia_status_titel_1170](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_titel_1170.jpg)
Dacia – Status Demo
At Interpol+-Studios we created a fictive establishment guerilla group that attacs Dacias communications with the attempt to keep luxury expensive and exclusive for the upper class.
Agency:
Interpol+-Studios
(all rights reserved)
Creative Direction:
Lars Rühmann, Tim Schierwater, Sebastian Behrendt, Dominik Anweiler, Ingmar Bartels, Gunther Schreiber
My position:
Art Director (Full time)
![dacia_hack_plakat_03_750](http://janvolpp.com/wp-content/uploads/2016/05/dacia_hack_plakat_03_750.jpg)
![dacia_hack_plakat_03_750](https://janvolpp.com/wp-content/uploads/2016/05/dacia_hack_plakat_03_750.jpg)
![dacia_hack_plakat_02_750](http://janvolpp.com/wp-content/uploads/2016/05/dacia_hack_plakat_02_750.jpg)
![dacia_hack_plakat_02_750](https://janvolpp.com/wp-content/uploads/2016/05/dacia_hack_plakat_02_750.jpg)
For a direct mailing I concepted and designed an advertorial newspaper documenting the actions of the status demo. Next to the articles we placed ads of the newest Dacia models.
![dacia_status_beileger_1170](http://janvolpp.com/wp-content/uploads/2016/05/dacia_status_beileger_1170.jpg)
![dacia_status_beileger_1170](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_beileger_1170.jpg)
![port12_4_statusdemo](http://janvolpp.com/wp-content/uploads/2016/05/port12_4_statusdemo.jpg)
![port12_4_statusdemo](https://janvolpp.com/wp-content/uploads/2016/05/port12_4_statusdemo.jpg)
![dacia_status_3_demo_01_522](http://janvolpp.com/wp-content/uploads/2016/05/dacia_status_3_demo_01_5221.jpg)
![dacia_status_3_demo_01_522](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_3_demo_01_5221.jpg)
![dacia_status_3_demo_02](http://janvolpp.com/wp-content/uploads/2016/05/dacia_status_3_demo_02.jpg)
![dacia_status_3_demo_02](https://janvolpp.com/wp-content/uploads/2016/05/dacia_status_3_demo_02.jpg)
The campaign was accompanied with online surveys about the importance of status for the target groups
![09032012-newsletter-jv](http://janvolpp.com/wp-content/uploads/2016/05/09032012-newsletter-jv.jpg)
![09032012-newsletter-jv](https://janvolpp.com/wp-content/uploads/2016/05/09032012-newsletter-jv.jpg)