Dacia – Status Demo

At Interpol+-Studios we created a fictive establishment guerilla group that attacs Dacias communications with the attempt to keep luxury expensive and exclusive for the upper class.

Agency:
Interpol+-Studios
(all rights reserved)

Creative Direction:
Lars Rühmann, Tim Schierwater, Sebastian Behrendt, Dominik Anweiler, Ingmar Bartels, Gunther Schreiber

My position:
Art Director (Full time)

For a direct mailing I concepted and designed an advertorial newspaper documenting the actions of the status demo. Next to the articles we placed ads of the newest Dacia models.

The campaign was accompanied with online surveys about the importance of status for the target groups